The Alliance Garden is a community garden located on Indiana Wesleyan’s Campus. They grow a variety of produce, incorporate volunteers from the community, and have pioneered a CSA program in this area. In 2016 I worked with a team of two other students to reposition the alliance gardens in a way that was fresh, coherent, and easy to manage. A week into our research, we found that there were very few students on IWU’s campus that could accurately describe to you who the Alliance Gardens are and what they do. The problem we discovered was that the Alliance Gardens has an honest and intentional heart to educate the community about sustainability within creation but struggles to make their efforts impactful and passions visible. By the end of our process, we had provided the Alliance Gardens with a brand that was clean, reliable, and flexible to their needs.
Movie Match is an app idea I developed that would help groups of friends choose a movie to watch. You could start by saving specific groups of friends into “dens.” Then, when you’d like to have a movie night, you can all jump on your phones and take a quiz to figure out what the perfect movie is for your mood! Your profile would save your history, make suggestions, and even allow for random matches.
Marion Design Co
Marion Design Co. is Marion Design Co. is a Community-based Creative Studio run by volunteer and professional designers. I had the honor of being a part of their first cohort during the summer of ’16. I worked as a graphic designer, and team lead alongside my peers, and professors to build honest connections throughout Marion with the hopes to accurately rebrand the city of Marion.
One thing that marked MDC’s research was the extensive focus groups we conducted. Each week we would focus on the different stakeholders of Marion’s community. These included teachers, firefighters, food pantry workers, and more. This guaranteed that the foundation of our research came not from what we believed Marion to be, or even what Marion’s government believed it to be, but it came instead from the people of Marion themselves.
By the end of the summer, not only did we have a brand that was uplifting and true to the spirit of Marion, but we also had the opportunity to put on a design thinking session with the government of Marion and other influential people in Marion. We developed personas, utilized round robins, and practiced visualizing the vote. During this session, we sought to broaden their visions with new possibilities for what Marion could look like in the future.
One of my favorite things is working with a team towards a common goal. A few more of my favorite things are coffee, design, management, and fun. As Marketing Manager of McConn, I could combine all these things into one fulfilling job. The team I was blessed to work with was made up on four other peers, and one general manager. While I was the marketing manager, I curated our social media, ordered and sold over $15,000 worth of appeal, and completed general management decisions and tasks. Although I did hire freelance designers for certain projects, I did have time to design, and photograph most of the social media, and in-house advertisements.
One major milestone that I helped McConn Coffee Co. navigate was a company-wide rebranding. This is the first rebranding they’ve undergone since their founding in 1995. I worked as the company liaison. This meant that I monitored the design teams projects, and would operate as the channel of communication between them and my general manager. By the end of this process, we all had a brand that honored McConn’s history, sustainability, and community.
Yes to Yoder
Yes to Yoder was a campaign centered on inclusion and charisma. Cameron Yoder, and Selena Herrera wanted to run their campaign in a way that made the student body feel empowered to share their voice. They wanted to take down the wall that divides the student body, and it’s elusive government. Thus, Come to the table was born. Yes to Yoder sought to provide a familiar place where students and administration could partner together to develop an authentic relationship and initiate change.
Sinkovitz & Sons
Sinkovitz and Sons Woodworking was born in the heart of Jake Sinkovitz. Jake spent years dreaming of starting his own woodworking company, and came to me with his vision. He wanted his brand to evoke feelings of heritage, community, honor, and legacy. He believed that family happens best around furniture. It was such an honor to help him bring his vision to life, and build a solid foundation for his new company.
OneThing Dream Website
This project was an experiment in responsive design. My goal was to design a website that marketed this event in a way that was appalling and easy to navigate. This website was designed for the desktop first, but with mobile in mind.
SpringHaven Counseling had just gone through an intense rebranding process and in need of a major update in all their marketing material. Prior to working with them, their materials were outdated, confusing, and disjointed. It was such a blast to help them can represent themselves in a way that was true and honest to who they are today.